How to Create a Facebook Store
Learning how to create a Facebook store takes just a few minutes. With a user-friendly interface, the Meta platform allows you to set up a store to sell on Facebook and Instagram and manage both stores together.
You can synchronize your e-commerce catalog, and choose to allow customers to finalize the purchase using the social media platform or redirect them to your website.
How to Create a Facebook Store
1. Create a Facebook Business Page
Before you begin creating your Facebook Store, you need to have a Facebook business page. If you want to sell on Instagram too, you must create a profile for your brand on the platform. If you already have both, make sure they are connected to the same Meta Business Manager account.
2. Add Items to Your Catalog
Once you have your Facebook business page set up, you can configure your store using the Commerce Manager feature. What you need to do is:
Login to Facebook, then go to "Professional Dashboard";
How to create a Facebook store - professional dashboard
Go to "Meta Business Suite";
How to create a Facebook Store - dashboard
Access Facebook Commerce Manager, and Click on "Add products".
How to create a Facebook store - Facebook Commerce Manager
Choose how you want to add products. If you use ecommerce platforms such as Shopify or BigCommerce, you can connect to it, and synchronize your online store catalog, so the same items will be sold in your Facebook store.
How to create Facebook store - catalog
If you can't do that, first, select the product category;
How to create a Facebook store - product category
Add other accounts that will be able to manage the e-commerce store with you;
How to create a Facebook store - set catalog permissions
Upload the products by connecting to a data feed or filling out a form to add each product manually.
How to create a Facebook store - upload catalog
3. Define the Checkout Method
After setting up the product catalog, you have to choose if you want customers to finalize the purchase on your website or Facebook. Currently, checkout on Facebook and Instagram is only available for business in the US. If you opt for that, you need to have a business address in the US and a US bank account.
Another option is to direct customers to Messenger or WhatsApp to finish purchases. You will be in charge of choosing the payment methods, processing them, and fulfilling orders in this case.
4. Review the Details
With everything set up, before making your Facebook store available, it's important to review the details. Ensure the products are displayed correctly, the checkout process is the one you chose. And, finally, launch your store.
5. Invest in Marketing Strategies
After creating your Facebook Store, it's essential to promote it so your target audience will be aware of it. You can create advertisement campaigns on Facebook, and choose who you want to see the ads based on your audience behavior.
Meet Your Customers Rhrough Messenger Using JivoChat
Now that you have learned how to create a Facebook store, what about increasing the possibilities of closing sales using JivoChat tools? You can extend your online services to Facebook through Jivochat integration for Facebook Messenger. Enjoy JivoChat free trial and explore this and many other features the software has to offer.
