How to create your Facebook Store

How to Create a Facebook Store#

Learning how to create a Facebook store takes just a few minutes. With a user-friendly interface, the Meta platform allows you to set up a store to sell on Facebook and Instagram and manage both stores together. 

You can synchronize your e-commerce catalog, and choose to allow customers to finalize the purchase using the social media platform or redirect them to your website. 

How to Create a Facebook Store#

1. Create a Facebook Business Page#

Before you begin creating your Facebook Store, you need to have a Facebook business page. If you want to sell on Instagram too, you must create a profile for your brand on the platform. If you already have both, make sure they are connected to the same Meta Business Manager account. 

2. Add Items to Your Catalog#

Once you have your Facebook business page set up, you can configure your store using the Commerce Manager feature. What you need to do is:

Login to Facebook, then go to "Professional Dashboard";

Go to "Meta Business Suite";

Access Facebook Commerce Manager, and Click on "Add products".

Choose how you want to add products. If you use ecommerce platforms such as Shopify or BigCommerce, you can connect to it, and synchronize your online store catalog, so the same items will be sold in your Facebook store.

  If you can't do that, first, select the product category;

Add other accounts that will be able to manage the e-commerce store with you;

Upload the products by connecting to a data feed or filling out a form to add each product manually.

3. Define the Checkout Method#

After setting up the product catalog, you have to choose if you want customers to finalize the purchase on your website or Facebook. Currently, checkout on Facebook and Instagram is only available for business in the US. If you opt for that, you need to have a business address in the US and a US bank account.

Another option is to direct customers to Messenger or WhatsApp to finish purchases. You will be in charge of choosing the payment methods, processing them, and fulfilling orders in this case. 

4. Review the Details#

With everything set up, before making your Facebook store available, it's important to review the details. Ensure the products are displayed correctly, the checkout process is the one you chose. And, finally, launch your store. 

5. Invest in Marketing Strategies#

After creating your Facebook Store, it's essential to promote it so your target audience will be aware of it. You can create advertisement campaigns on Facebook, and choose who you want to see the ads based on your audience behavior. 

Meet Your Customers Rhrough Messenger Using JivoChat#

Now that you have learned how to create a Facebook store, what about increasing the possibilities of closing sales using JivoChat tools? You can extend your online services to Facebook through Jivochat integration for Facebook Messenger. Enjoy JivoChat free trial and explore this and many other features the software has to offer.