How to Get Paid on TikTok and Monetize Your Account in 2024

Do you like creating content for TikTok and want to learn how to get paid on TikTok? With over 1 billion active users, the platform has created a rewards program where creators can monetize their accounts in multiple ways.

But first, it's necessary to understand how the TikTok rewards program works and who can subscribe to it. One thing is indispensable: dedicate yourself to developing high-quality and engaging content.

TikTok Rewards Program#

What is the TikTok Rewards Program?#

The TikTok rewards program is the main tool when the subject is how to get paid on TikTok Previously known as the Creativity Program Beta, the Rewards program enables creators to generate revenue by posting interesting and original content on the platform.

It's necessary to meet the TikTok criteria to be part of the program but, once you are accepted, you will get paid based on the number of views you get on your videos. However, not all videos can be monetized, there is a list of requirements they should meet,

Who Is Eligible for Participating in the TikTok Rewards Program#

To be part of the Rewards Program, you need to meet the TikTok requirements.

• Live in one of the countries where the program is available.
• Respect the community guidelines
• Have at least 18 years (or 21 in Egypt, 20 in Japan, and 19 in South Korea, ).
• Have at least 10,000 followers (or 50,000 followers in South Korea).
• Have at least 100,000 video views in the last 30 days.
• Post original content that's eligible for rewards.
• Post videos that are at least one minute long.

Video Requirements for Monetization#

If you are eligible for the rewards program, it doesn't mean every video you will get paid by TikTok for every video you publish. They must follow TikTok rules :

• The video must be original and produced by you;
• Have at least one minute long;
• Be uploaded after you join the Creator Rewards Program;
• Have at least 1,000 qualified views;
• Video views must be longer than 5 seconds;
• It can't include advertisements disinformation or misleading information, paid promotions, sponsored content, or videos linked to a Series.

How the Rewards Are Calculated#

Now that you understand how the Creator Rewards Program works, an important question remains, how much will you get paid by TikTok? Once your eligible videos get 1,000 qualified views, the rewards will be calculated based on several factors, including:

• Average watch time;
• Amount of search traffic generated by your content;
• The region where you're based and where your video is viewed;
• Video engagement such as likes, comments, and shares;
• Your viewer's ad watch time on TikTok

6 Ways on How to Get Paid on TikTok#

1.Become Part of the TikTok Rewards Program#

As you have seen, the TikTok rewards program is the path to monetize your videos. If you aren't eligible for it yet, there is no need to give up. Creators with millions of followers also begin making content for just a few viewers.

Define the niche you want to focus on, get to know your target audience, and dedicate yourself to building an engaged community of followers. Pay attention to the latest TikTok trends and viral videos, they may present opportunities to get more viewers.

2. Create High-Quality Content#

Once you have been accepted to the TikTok Creator Rewards Program, you need to invest in creating high-quality videos. Create strategies to catch your target audience's attention, encouraging them to watch the videos until the end, and engage with them, this increases your rewards.

Using a good camera and microphone, and editing the TikTok videos carefully can help to make your content stand out. Analyze your metrics to identify the type of content your followers like the most, do market research, create a schedule, and post regularly.

3. Make TikTok Lives#

TikTok lives are another way to make money on the platform. When you livestream, the viewers can send you gifts that are worth money. There are several TikTok gifts, each one has a specific price which is converted into revenue. When you build a strong community of followers, many of them see this as a way to thank you for the content you provide.

Source: TikTok

4. Participate in TikTok Live Battles#

In addition to making lives, you can participate in TikTok live battles where you and another livestreamer will compete for 5 minutes to see who gets more virtual gifts. The users who are watching the live stream can send the gifts in real-time.

Every time someone sends a gift, it appears as an animated graphic on the screen. The benefit of participating in these competitions is that the gifts are worth money. Therefore the battles are a strategy to monetize with the content you produce and encourage your followers to reward you.

Source: TikTok

5. Publish Ads#

Videos that are advertisements aren't eligible for the Rewards program, however, they are a possibility when it comes to how to get paid on TikTok. In this case, you won't be paid by the platform but by the company that hired you to promote its products or services.

That's a common practice on TikTok and other social media platforms such as Instagram, YouTube, and X. You probably have noticed content marked as sponsored in digital influencer profiles, which is important to do, so the reader can identify the post as an ad.

6. Offer Exclusive Content for Subscribers#

TikTok has another monetization feature called Live Subscription where eligible creators will produce exclusive content that will be available for the followers who pay the subscription. The subscribers have access to benefits like badges, subscribers-only lives, and subscribers-only chats.

Source: TikTok

Enjoy TikTok Opportunities to Monetize Your Content#

Now that you have learned how to get paid on TikTok, you can plan how to create content that will make you eligible for the Rewards Program. Read the TikTok guidelines and explore what other creators are making to get inspired, but remember originality is essential to attract viewers and grow on the platform.