Regardless of your company's size or sector, creating marketing strategies is essential to making you stand out from the competition, and the Jivo Marketing tool can help you achieve this.
You will be able to control every customer interaction using a single platform and create engaging campaigns to connect with them. With AI data analysis and fresh insights, you will get ahead and won't miss deal opportunities.
What Is Jivo Marketing?
Jivo Marketing is a tool integrated with the JivoChat software that allows you to create different types of campaigns on your website to attract leads, engage with your target audience, and gain sales. It works in conjunction with the many other tools offered by Jivo, such as live chat, chatbot, AI assistant, AI agent, CRM, and social media integration.
For example, you can trigger messages based on customer behavior. This way, if someone is about to abandon their cart, you can send a chat message offering a discount or asking if they have any doubts.
You can also use JivoMarketing to create personalized chat campaigns and pop-up windows for different purposes such as promoting discounts, making special announcements, asking for feedback, and much more.
The software tracks the campaign performances, giving detailed statistics, so you can analyze the effectiveness of your strategies.
Why Use Jivo Marketing
Get Quality Leads
With Jivo Marketing, you can get qualified leads by creating campaigns to collect information from people who are interested in your product. For instance, if you have a pet shop, you can write an ebook about what to do when adopting a dog.
Then, make the ebook download available on your website for everyone who fills up a form with their contact information.
The people who fulfill the form are more likely to buy from you, and you can engage with them to nurture the leads. With JivoChat, you can keep track of every interaction from leads to spot, and act at the right moment to close sales.
Improve Conversion Rates
When you use JivoChat tools, you can improve customer experience in multiple ways. You can integrate the AI agent with your communication channels, including website chat, messaging apps, social media, and email to provide 24/7 customer support.
Your leads and customers will be answered immediately when they get in contact with you. The AI searches your database and analyzes previous interactions to provide an accurate answer with the best solutions. This improves user experiences, and your brand's image, increasing the chances of closing sales.
Get Customer Feedback
Knowing what customers think of your brand, and how satisfied they are with your services is essential to improve and grow your business. Jivo Marketing enables you to gather customer feedback by using analytics tools that keep track of customer interactions made through all of your communication channels,
You can also create surveys asking customers to rate your product and services and include a space for them to leave their comments.
Engage with Your Audience
JivoChat provides you with the right tools to increase engagement rates. You will keep track of all your messages using a single platform, which diminishes the risk of letting any contact pass unnoticed.
Besides, the AI agent ensures that every contract will be answered immediately with accurate responses. This shows you care about your customers, improving your reputation and encouraging customers to interact more with you.
Jivo Marketing Features
Chat Campaigns
You can trigger messages with personalized offers that will appear on your website chat only to customers who meet the criteria you set up. For example, if someone spends more than 5 minutes on a product page or visits it for the second time, a message will pop up on the chat with a discount offer to encourage the customer to move on with the purchase.
Jivo Marketing - chat campaigns
This type of chat campaign has a high chance of conversion because you are targeting customers who already have shown interest in a product. Another option is to send a message asking if the person has any doubts and if they want to talk with a live agent to assist them on the next steps or offer to send more information by email.
Popup Windows
With Jivo Marketing, you can create popup windows that are aligned with your brand's identity. You just need to choose a template, the color palette, and images, and add your text.
Jivo Marketing - Popup windows
Jivo Marketing - popup desing
Then, define to whom the popups should appear by using triggers to segment your audience based on their actions and behavior This way, the popup will be shown only to people who are more likely to be interested in your offers.
Jivo Marketing - segment audience
Customer Feedback Form
You can also use Jivo Marketing to include a form on your website pages where people can rate your services from 0 to 10, and leave a comment explaining the score they gave. This enables you to measure the Net Promoter Score (NPS), an important metric that gives you a better understanding of how satisfied customers are with you.
Jivo Marketing - customer feedback
Detailed Statistics
Jivo Marketing also provides you with analytics tools. You can use them to measure key performance indicators (KPIs) that will show the effectiveness of your marketing strategies, and help you to get to know your customers better.
Enjoy Jivo Marketing Benefits
As you can see Jivo Marketing provides you with useful features to develop marketing strategies, implement and keep track of them. Along with the other tools offered by Jivo, which include CRM, AI assistant, AI agent, and callback, you will be able to provide great customer experience, increasing your sales, and conquering your customer loyalty. Enjoy our free trial and explore everything JivoChat software has to offer.
