Creating WhatsApp campaigns can help you boost your marketing strategies, reach new leads, strengthen customer relationships, and increase sales. However, to enjoy these benefits, it's important to know how to approach your target audience, and what kind of communication is more effective for them.
Planning is one of the pillars to get the desired results from your WhatsApp campaigns. But, first, you need to know how they work, how to create them, and explore WhatsApp Business features to enhance your strategies.
What Is WhatsApp Campaign?
WhatsApp campaigns - what is a WhatsApp campaign
WhatsApp campaign is a marketing strategy that uses WhatsApp messages to connect with customers, promote products or services, and drive specific actions, such as signing up for a newsletter, downloading an ebook, or participating in an event.
Benefits of Creating WhatsApp Campaigns
Straighten Customer Relationship
Well-executed WhatsApp campaigns can attract customers' attention to your brand, and open a direct communication channel to them. By encouraging them to interact with you through WhatsApp, they may feel more comfortable answering your messages. This simplifies their relationship with your brand and makes them feel closer to you.
However, you need to reply to all messages and keep a short response time to nurture the interactions. By doing that, you show your brand cares about the customers, which helps to build trust and conquer loyal clients.
Increase Conversion Rate
WhatsApp campaigns are also helpful when it comes to turning leads into customers. Imagine, you built a WhatsApp contact list through the contacts that subscribed to your newsletter. This indicates that those people are interested in your brand and content.
You can create a specific campaign to target them and help them advance through the buyer journey. If the person is in the decision process of whether to buy or not an item, you can send a coupon discount or offer free shipping to encourage them. Use the data you have about your customers to develop personalized campaigns.
Sell More
One of the main goals of WhatsApp campaigns is to increase the number of sales. You have the opportunity to send strategic messages showing your product benefits, and what makes them stand out. You can use images, videos, gifs, and other elements that will make the message attractive, along with compelling writing.
Low Cost
WhatsApp campaigns don't require high investments. Unlike paid ads, you can use WhatsApp for free. What it takes is dedication to deliver valuable content to your target audience and consistency.
How to Create a WhatsApp Campaign
Create a WhatsApp Business Account
The first step to making a WhatsApp campaign is to create your WhatsApp Business account. Different from the personal account, with this one you can publish your product catalog on WhatsApp, set up automatic messages, and label conversations to organize them.
Get to Know Your Target Audience
Before defining how you are going to promote your products and brand on WhatsApp, it's fundamental to know who your target audience is. Identify what their main demands are and how you can help them, and plan the content that you are going to publish on WhatsApp based on that.
Plan the Campaign
Now that you know your target audience better, the next step is to define your goal for the campaign. For example, you want to promote a product, raise brand awareness, or conquer more leads. The campaign activities must be based on that and also what type of approach works better for your audience.
WhatsApp campaigns consist mostly of written text, which must be short to respect the platform format. However, you can include gifs and images. Emojis are also a good asset depending on your brand's style and tone of voice, whether it's more formal or casual.
Create a schedule where you will define when messages will be sent, and to whom. Remember that the messages should be aligned with the step of the buyer's journey that the customer is in.
Measure Results
When you set the goal for your WhatsApp campaign, define what the metrics that should be measured, and keep track of them through the campaign. If you realize something isn't going as you expected, don't be afraid to change and adapt the marketing actions. Gather feedback from your customers, and analyze how you can improve for the next campaigns.
Enjoy JivoChat Integration for WhatsApp
WhatsApp campaigns - JivoChat
JivoChat allows you to centralize multiple communication channels in a single platform. You will have access to every message you receive from your live chat, Facebook, Instagram, Telegram, Apple Business Chat, Viber, and WhatsApp.
It becomes much easier to keep track of every customer interaction, avoiding leaving them without a response or repeating the same information. When a customer sends you a message from WhatsApp, you can check their previous interactions on other channels to provide the best answer.
Besides, it helps you to create more effective WhatsApp campaigns since you can use the customer data to plan campaigns that match your target audience profile. Do you want to know more about what JivoChat has to offer? Enjoy our free-trial and explore our features.
