6 Instagram Courses: Learn to Promote Your Brand

Instagram has more than 1 billion users, and it's one of the most popular social media networks in the world. It has become a platform where you can engage with your target audience, increase visibility, and sell your products and services too. The Instagram courses that are available online will enable you to take the most out of the features this platform offers, and create effective marketing strategies.

Whether you want to use Instagram to become a digital influencer or to promote a brand, it's fundamental to understand how this social media works. What kind of content should you post on your feed and stories? How to create ads that deliver results? Those are important questions the Instagram courses listed below will help you to answer. Check out the article to know more.

6 Best Instagram Courses#

1. Instagram Marketing#

The Instagram Marketing course will enable you to set up a powerful Instagram account to convert your followers into paying customers. You will learn how to use this social media platform's features to grow your account and market your business. 

The course also teaches you how to attract new followers, and build a strong and trustworthy relationship with your audience. It offers you the tools to develop high-quality content that will drive your followers' attention too.

Workload: 7.5 hours

Certificate: includes a certificate of completion

Main topics:

• Instagram growth marketing
• How to get the best results for your Instagram account
• Types of Instagram accounts
• Choosing your Instagram name
• Perfecting your Instagram profile picture
• Instagram profile highlights
• Understanding the bias of the Instagram algorithm
• Instagram engagement algorithm
• Hashtags for exposure
• Content trends for Discovery
• Best time to post on Instagram
• Instagram content creation and process
• Instagram ads
• Monetizing your new Instagram audience

Access type: full lifetime access 

2. The Complete Instagram Marketing Masterclass#

With the Complete Instagram Marketing Masterclass, you will learn how to create a business account, market with posts and lives, create valuable content, and make your profile professional. 

This course presents you with 45 marketing strategies and will help you to understand how to deliver high-quality content that focuses on your target audience. Other topics covered in this Instagram course are copywriting, sales psychology, and how to turn followers into customers. 

Workload: 6.5 hours

Certificate: includes a certificate of completion

Main topics:

• Instagram account growth
• Content creation
• Instagram hashtags
• Geotag
• Mentions
• Reels
• Reels algorithm explained
• Reels features
• Post templates
• Post algorithm explained
• Stories
• Highlights
• Live
• Ads
• Boost post
• Analytics and insights
• Analyze results

Access type: full lifetime access 

3. Instagram Marketing 2023: Hashtags, Live, Stories, Ads & more#

This Instagram course teaches you how to create a successful themed, business or personal account on Instagram. You will understand how to develop effective content strategies that work for long-term growth. 

Besides, you will learn how to use scheduling tools, shoot your videos for Instagram, pick the best hashtags for each post, and create a workflow for content production. The course also explains how to use image and video editing software and analytics tools. 

Workload: 22.5 hours 

Certificate: includes a certificate of completion

Main topics:

• Setting up your account
• The 3 types of account
• What goes into a good bio
• CTAs and links
• Planning your content strategy
• What works on Instagram
• Researching competitors
• Creating your first batch of content
• Image best practices
• How to find good images
• Creating video posts
• Shooting your own video
• Elements of a good post
• Picking the best hashtags
• Best time to post
• Curating your posts
• 5 ways to up your comments

Access type: full lifetime access 

4. Advanced Instagram Marketing Course#

If you already have basic experience with building an Instagram account and creating content for this social media, the Advanced Instagram Marketing course was developed for you. It focuses on how to increase engagement and sell your products and services with different strategies. 

The course will also present you with some tools to help you achieve better results with your Instagram profile. You will understand how to create ads on the social media platform too, which is useful to get more followers and increase sales as well. 

Workload: 9.5 hours

Certificate: includes a certificate of completion

Main topics:

• Marketing strategies to increase engagement of your page
• How to convert engagement to followers
• How to convert followers to email subscribers
• How to convert subscribers to paying customers
• Email marketing
• List building
• Creating signup forms
• Creating landing pages
• Sales funnels
• Facebook ads manager
• 21 marketing strategies to increase sales (cognitive biases)

Access type: full lifetime access 

5. Certified Instagram Marketing Professional#

The Certified Instagram Marketing Professional course will teach you how to target your desired audience, and effectively communicate visually with your followers and customers. You will discover premium Instagram tools that are helpful to boost sales and profit. 

This course also explains how to demonstrate expertise to your niche on Instagram, which leads to conquering more credibility to your profile. You will also understand how to make your profile stand out from the competition. 

Workload: 1.5 hours

Certificate: includes a certificate of completion

Main topics:

• Optimizing your Instagram profile for doing business
• Researching the best hashtags and topics for your Instagram campaigns
• Using Instagram stories to raise product awareness
• Promoting an Instagram post
• Re-purposing your Instagram content for other platforms
• Using Instagram live for a product reveal
• Creating the type of Instagram content that customers love
• Tips for capturing and editing the perfect instagram photo
• Using and understanding instagram insights to track your performance

Access type: full lifetime access 

6.  Monetize your Instagram as an Instagram Influencer#

This Instagram course was developed for people who want to become a digital influencer using the social media platform. You can also enjoy this course if you are already a content creator and wish to expand your reach. 

You will learn effective Instagram marketing strategies to gain more followers, and turn them into customers. Besides, you will also discover how to contact sponsors and brands, optimize your profile, and grow your personal brand.

Workload: 2.5 hours

Certificate: includes a certificate of completion

Main topics:

• Overview of the Instagram platform for influencers
• Skills required to succeed on Instagram as an influencer or Instagram Marketing specialist
• Instagram identity and niche selection
• Instagram influencers branding and optimization
• Recent Instagram updates
• Becoming an Instagram Influencer
• Figuring out your value and planning your approach
• Methods to make money on Instagram
• How to find sponsors and brand deals on Instagram
• Templates to reach out to brands on Instagram

Access type: full lifetime access 

Choose the Instagram Course that Suits You Best#

As you can see, there are multiple Instagram courses available on the internet that you can start right now. They were developed for marketing professionals, content creators, and also people from other sectors who want to understand how to use Instagram to boost their business. 

If you already use Instagram for personal purposes, it's fundamental to understand that it's different when the social media platform becomes a professional asset. The content that needs to be developed is not the same, and neither is the type of account, for example.  All of the courses in the list will explain more about that, take a deeper look at them, and choose the one that fits you best.