SaaS sales courses help you develop specific skills to sell software as a service (SaaS) products, and work in companies specialized in this sector. They are a great opportunity for professionals who already work in sales but want to focus on this type of industry.
You will find courses at different levels, from beginner to advanced, offered online, so you don't need to leave home to expand your knowledge. They only require a computer with an internet connection, your dedication, and willingness to learn.
5 Best SaaS Sales Courses
1. SaaS Masterclass: Sales, Marketing and Growth Metrics
With the SaaS Masterclass: Sales, Marketing and Growth Metrics course, you will learn what SaaS is, the SaaS business model, and the types of SaaS products and companies. Through the lessons, you will understand more about SaaS important metrics such as CAC, CLV, LTV, and NPS.
This SaaS sales course also explains the benefits of software as a service, how to calculate customer lifetime value, how to acquire customers, and SaaS marketing metrics. Besides, you will see the difference between IAAS, PAAS, and SAAS, and gross and contribution margins in this sector.
Workload: 13 hours
Certificate: Yes
Main topics:
- SaaS basics
- SaaS business model
- SaaS pricing strategy
- SaaS marketing and growth metrics
- Acquisition and retention
- Sales performance
- Cashflow and expenses
- Product analytics and user tracking
- Customer success metrics
2. B2B SaaS Best Practices
How to run a successful sales process is one of the main focuses of the B2B SaaS Best Practices course. It will teach you how to prepare for meetings and demos, avoid being ghosted, and stay in control of the sale.
You will see more about how to run trials, manage prices, and close deals. Another topic covered is how to set meetings by defining personas and customizing outreach on LinkedIn and through email, and cold calling.
Workload: 2.5 hours
Certificate: Yes
Main topics:
- Lead generations
- Buyer personas
- LinkedIn for sales professionals
- Content and email
- Cold calling
- The core of SaaS selling
- Project management ( as a seller)
- Metrics that matter
- Pricing
3. Essentials of Software as a Service (SaaS) Business
The course Essentials of Software as a Service Business will help you understand the reasons behind the rapid development and success of the SaaS industry today. It shows proven development methodologies like Agile for successfully developing and scaling SaaS products.
You will learn techniques for optimizing the user experience and user Interface to enhance retention and reduce churn. The course also gives you detailed insights into effective SaaS pricing models, including subscription plans, free trials, freemium strategies, and pricing psychology.
Workload: 6.5 hours
Certificate: Yes
Main topics:
- What is software as a service?
- Designing SaaS products
- Building SaaS products
- SaaS pricing
- Trial models
- Business metrics in SaaS
4. SaaS Marketing Lead Generation
In the course SaaS Marketing Lead Generation, you will see how important concepts and marketing strategies can be successfully applied to the software as a service industry. You will learn more about lead nurturing, how to generate demo requests, free trial sign-ups, paying customers, and demand generation.
Workload: 19 hours
Certificate: Yes
Main topics:
- Introduction to SaaS marketing and demand generation
- SaaS positioning deep dive
- SaaS funnel campaigns
- Scaling up
- Product-led growth
- Growth hacker marketing
- Public relations for startups
- Marketing low-ticket offers
- Sustainable competitive advantages
- 3-2-1 lead nurturing strategy
- Marketing leads and the sales department
- Strategic marketing
5. Business Development and B2B Sales for Startups
The course Business Development and B2B Sales for Startups teaches the proven Sales Valley methodology to build business relationships and generate sales. It explains all the different types of business development deal structures you can use to grow your business.
You will learn how to write emails that get responses, close deals effectively, find companies that fit your company and products, and generate leads.
Workload: 6 hours
Certificate: Yes
Main topics:
- Business development and sales strategy
- Organizing your sales process
- Outbound lead generation
- Sales skills
- Remote sales training
