How to Use AI in Customer Service

Using AI in customer service can help improve customer relationships, strengthen their bond with your brand, and increase sales. Artificial intelligence can be implemented to automate repetitive tasks, analyze interactions, give insights, provide 24/7 customer support, and much more. 

AI is a field in expansion, and it's important to understand how it works and keep yourself updated with the latest developments. When you do that, you can explore the artificial intelligence potential in different areas, such as marketing and sales.  Check out the article to learn more about it. 

What Is AI in Customer Service?#

AI in customer service refers to the application of artificial intelligence to enhance customer service processes. Machine learning and natural language processing systems are implemented to simplify customer relationships and offer more accurate strategies so your company can provide personalized and efficient customer assistance. 

Several tools in customer service will benefit from AI skills, such as chatbots that use AI to analyze data and provide the best solutions for customer demands. This way, they can count on customer support whenever they need it by just accessing your website and talking with the AI chatbot. 

Another use of AI in customer service is keeping track of key performance indicators (KPIs) and generating detailed reports that will show you how to proceed to get better results. 

The AI is able to process a large amount of data at high speed, which includes analyzing every interaction with your target audience. This way, you can ask it to classify leads and score them based on who is more likely to make a purchase, so you know which leads you should invest in first. 

Besides, by implementing AI in your customer support processes, you reduce the error risk since AI will prevent any data from going unnoticed. AI can detect patterns and give accurate insights. 

Benefits of AI in Customer Service#

Increase Productivity and Efficiency#

With AI in customer service, it's possible to optimize the workflow by automating multiple tasks. You and your team can focus on more important tasks instead of worrying about repetitive ones. You will save time and prevent problems by using AI to solve customer demands. The number of issues solved per four increases considerably, improving productivity by 14% on average.

Customers will get instant support whenever they need it without having to wait or requiring human interaction. AI agents can solve complex problems according to the guidelines you set and deal with a high number of demands at the same time. 

More Personalized Service#

AI capabilities go beyond being able to deal with several tasks at once, and artificial intelligence empowers you to provide highly personalized assistance as well. AI can analyze every customer interaction and make suggestions based on their behavior, offering exactly what each person needs. For example, answering the AI will consider what the customer has tried before getting in contact. 

Reduce Costs#

You can reduce costs with AI since it allows you to automate different tasks and enables your customer support team to solve more demands. With that, you have the possibility of reallocating the budget and investing in other areas

4 Ways to Use AI in Customer Service#

1. AI Chatbot#

Using an AI chatbot empowers you to offer personalized customer assistance 24/7. By installing an AI chatbot like JivoChat, you can add a chat window on every page of your site. Then, everyone who accesses your website can send their questions, and they will be answered immediately by the AI, who consults your data sources and offers the most suitable solution, considering customer behavior.  

2. Content Generation#

You can also use artificial intelligence to generate different types of texts. For example, you can ask it to write an email or a report based on the requirements you set. It's possible to set the tone of voice and align it with your brand's identity. 

3. Sentiment Analysis#

Another use for AI in customer service is sentiment analysis, where AI analyzes customer interactions via chat, social media, email, and other communication channels and points out how customers feel. This allows you to understand your target audience better and create more efficient strategies to engage with them, 

4. Predictive Analytics#

You can also ask the artificial intelligence to predict results based on the data you provide. This way, you will have a preview of what you should expect, facilitating the determination of whether your strategies are being implemented correctly and delivering the desired outcomes or if you need to change. AI is also capable of predicting customer needs and anticipating potential issues. 

AI in Customer Service Tools#

1. JivoChat#

JivoChat has an AI chatbot solution for small, medium, and large businesses. It uses natural language understanding (NLU) processes to understand the messages, formulate accurate answers, and respond in a human-like manner. Besides, you can build a bot by yourself or through a contractor.

The AI chatbot is available 24/7. Therefore, your clients can solve their doubts at any time. You can also integrate the chatbot with Instagram, WhatsApp, Telegram, and much more. 

Key features:

• Sales optimization
• Natural language understanding
• App integrations
• Customized scenarios
• Qualify users
• Automate actions
• Collect data
• Work with clients 24/7
• Human-like responses

2. Brevo#

Brevo's AI allows you to create more efficient email marketing campaigns. It generates personalized content based on your goals, suggests subject lines, and defines the best time to send the emails. 

Besides, you can enjoy it to summarize live chat conversations, so you can quickly catch all the main points of an interaction. 

Key features:

• Generate content
• Suggest subject lines
• Enhance tone of voice
• Schedule emails
• Summarize conversations

3. Pipedrive#

Pipedrive AI-powered CRM identifies patterns, recommends high-potential deals, and suggests what actions you should prioritize. You can use it to automatize multiple tasks and get actionable insights. 

You will also count on the AI email creation tool, which generates personalized emails based on the prompts you give.  Another feature offered is the AI deal summarization that gives you an overview of deal interactions and context. 

Key features:

• AI sales assistant
• AI email generator
• AI-powered marketplace search
• AI deal summarization

4. GetResponse#

GetResponse has an AI-powered email generator that creates optimized emails with text and images based on keywords, industry, and target audience. 

The AI subject line generator will create subject lines tailored to increase open rates, considering your audience's behavior. At the same time, the AI writing assistant will help you to create engaging content. 

Key features:

• OpenAI-powered email generator
• AI subject line generator
• AI writing assistant

5. Shutterstock Creative#

You can use Shutterstock AI image generator on your website, your social media pages, and much more. It's easy to use and allows you to select the image style you wish to make. For example, it can be an illustration, a 3D image, a scene, or a photo. 

First, you will imagine the image, type what you want, and click on "generate," and then the AI will come up with suggestions. Use the Shutterstock edition tools to edit the image. Once you are done, it's possible to download the image and use it in your projects. 

Key features:

• Easy to use
• Create images from text
• Image editor
• Multiple image style options

Start Implementing AI in Customer Service for Your Company#

AI in customer service can improve your results significantly. However, you need to understand how it works to know how to make the most of its functionalities. You start by choosing AI-powered software such as JivoChat. With the JivoChat AI chatbot, your customer will count on personalized assistance, improving their experience and increasing your brand's credibility. Enjoy!