5 Ways QR Codes Drive Business Success and Customer Engagement

QR codes are becoming more and more popular nowadays due to the ease with which they can be printed and scanned. For both customers and businesses, QR codes are highly convenient.

In this post, we’re going to be exploring five ways in which QR codes can drive business success and customer engagement.

By reading this article, you will be able to understand the various places and instances where you can utilize QR codes in your business.

1. QR codes can be printed on boards and banners to provide valuable information#

One of the best things about QR codes is that they can be scanned regardless of their size. By adjusting the positioning of their camera, customers can scan the QR code as long as it fits in the given frame.

Thanks to this, businesses can display QR codes on various advertising spaces, such as banners and billboards. The QR codes can be used to show the customer valuable information about the brand and its offerings.

Here are some ways in which QR codes can be used in this regard:

• Businesses can show a QR code on billboards along with the brand name, slogan, and contact information. This can help them save space while making sure that the necessary information is conveyed to the customer.
• Businesses can also show QR codes on banners and posters outside of their premises so that customers can scan them at their ease. Putting QR codes in places like this helps the customers obtain the information they need without having to enter the premises and interact with the staff.
• Flyers and business cards can also carry QR codes so that potential customers and leads have easy access to information. Instead of expecting the leads/customers to make a big effort, the info should be provided easily with a simple QR scan.

It is not difficult to create a QR code of any size. All you need to have is a QR code generator, which you can find easily on the internet. With this tool at hand, you can simply generate a picture of the QR code and then adjust it wherever you need.

2. QR codes can be used on coupons and vouchers to create ease for customers#

Another way in which QR codes drive business success and customer engagement is by their use of coupons and vouchers.

Coupons and vouchers are useful marketing tools that help encourage purchases from new and existing customers. By making them easy to access and easy to use, their effectiveness in attracting customers increases.

Here is how a business can utilize QR codes for this purpose:

• A business can provide QR codes to leads and customers that they can scan to get a digital coupon/voucher. This can help the business ensure that only interested parties have access to the coupons/vouchers and not everyone. For example, the business could put a QR code on an advertising space with the message "Scan now to get a free coupon for 20% off" or something similar. In this case, the QR code creates ease for the business.
• The business can also put QR codes on the coupons itself. Customers can scan the QR code on the voucher/coupon that can show them a particular code to use at checkout. Or, the QR code can lead them to the webpage where the specific deal is explained and provided.

These measures create ease and convenience for both parties. This is why they serve as an excellent example of how QR codes can drive business success and customer engagement.

3. QR codes can be used to ask for reviews and feedback from customers#

Reviews and feedback are important for all types of businesses. They help businesses understand how their offerings are being received by their customers and what aspects they should work on improving.

An effective method of getting reviews and feedback is to create an online form that customers can access. The form can contain various questions in a multiple-choice format or a grading answer system.

However, it can be a challenge when it comes to making the survey/feedback forms available to the customers.

This is where QR codes come in.

Businesses can utilize QR codes for this purpose in the following ways:

• They can print QR codes on product boxes and packaging so that customers can easily scan them and visit the review pages on the brand’s website
• Businesses can also print QR codes around their premises so that customers can scan them and provide feedback on the quality of the services

4. QR codes can be used for smart payments#

QR codes can also serve to increase customer engagement and convenience when used in payment systems. Nowadays, the trend of contactless and mobile payments is on the rise. Many businesses use a POS system that allows customers to simply scan a QR code and process the payment for their purchase.

There are many benefits to this payment method.

• Contactless payments are preferred by customers as it does not involve handing over their card/phone to another person. Many individuals don’t feel safe or comfortable in doing so.
• QR code payments allow customers to pay from different types of banking apps and mobile wallets. It creates ease for them by allowing them to select and use an app of their choice.
• QR code payments are much easier to do for customers as they don’t have to carry around bank cards. Rather, they can simply open the QR code scanner on their mobile phone and read the code.

5. QR codes can help drive traffic to online platforms and websites#

Nowadays, many businesses look to attract customers to their physical premises as well as their online platforms. QR codes can be used to drive traffic to a business’s online platform via their physical premises. For example, QR codes can be placed on banners and posters around the business premises, prompting the customers to visit the brand’s website for coupons or to get customer care from home.

By doing this as a business, you can increase your online popularity, which can then help you use your online presence to grow your business. You can start catering to customers away from your local area. You can also start dealing with a greater number of customers by using both your online presence and your physical premises.

Once you have a nice inflow of traffic to your online platform, you can also monetize the latter and convert it into an income stream.

Final Thoughts#

Integrating QR codes into the customer feedback process, payment process, marketing, etc., can help drive business success. These codes are easy to place on different spots and areas, and can be easily scanned by the customers using their mobile phones. If you use all the ideas that we’ve mentioned above, you will be able to notice an increase in customer engagement and satisfaction, which can lead to business growth.